Aimee Song was an early adopter of the fashion blog movement. Today, her blog Song of Style receives over 2 million page views per month. She compliments her site with an active Instagram account, which boasts 4.6 million followers and often features exotic locations and snaps of product from both her jewellery and clothing lines. One of the first to popularise the now very familiar format, Song’s blog documents her travels, interior design work and personal style choices.